haku: @author Lusch, R. F. / yhteensä: 13
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1.
Service-dominant logic: a necessary step
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1298-1309
 2011 Lusch, R. F.
Vargo, S. L.
2.
Creating Long-Term Marketing Health
Marketing Management
2000 : SPRING, VOL. 9:1, p. 17-22
 2000 Lusch, R. F.
3.
ROI 3: The building blocks for successful global organi- zations in the 21st century
European Management Journal
1998 : VOL. 16:6, p. 714-727
 1998 Lusch, R. F.
Harvey, M.
Speier, C.
4.
Interdependency, contracting, and relational behaviour in marketing channels (Vertriebssystem)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 19-38
 1996 Lusch, R. F.
Brown, J. R.
5.
Environmental uncertainty regarding inventory ordering.
International Journal of Physical Distribution and Materials Management
1984 : VOL. 14:3, p. 19-36
 1984 Brown, J. R.
Lusch, R. F.
Koenig, H. F.
6.
Logistical and promotional services and wholesaler-broker satisfaction.
International Journal of Physical Distribution and Materials Management
1983 : VOL. 13:1, p. 56-64
 1983 Ross, R. H.
Lusch, R. F.
7.
Consumer acquisition priorities for home appliances : a replication and re-evaluation.
Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 432-435
 1983 Dickson, P. R.
Lusch, R. F.
Wilkie, W. L.
8.
A modified model of power in the marketing channel.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 312-323
 1982 Lusch, R. F.
Brown, J. R.
9.
The declining rate of return on capital in US retailing.
International Journal of Physical Distribution and Materials Management
1981 : VOL. 11:1, p. 25-39
 1981 Ingene, C. A.
Lusch, R. F.
10.
Consumer acquisition patterns for durable goods.
Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 47-57
 1979 Kasulis, J. J.
Lusch, R. F.
Stafford, E. F.
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