haku: @author Lwin, M.O. / yhteensä: 4
viitteet: 1-4 / 4
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1.
Consumer perceptions of the antecedents and consequences of corporate social responsibility
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 47-55
 2011 Stanaland, A.J.S.
Lwin, M.O.
Murphy, P.E.
2.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
3.
Exporting America, Usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
International Journal of Advertising
2010 : VOL. 29:2, p.245-278
 2010 Lwin, M.O.
Stanaland, A.J.S.
Williams, J.D.
4.
An international perspective of online disclosure presentation: a comparison of banner ad disclosures from United States, United Kingdom, and Singapore web sites
Journal of Consumer Policy
2008 : SEP, VOL. 31:3, p. 327-347
 2008 Hoy, M.G.
Lwin, M.O.
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