haku: @author Lynch, J. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Winning hearts and minds: business-to-business branding and the role of the salesperson
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 123-136
 2007 Lynch, J.
Chernatony, L. de
2.
Theory and external validity
Journal of the Academy of Marketing Science
1999 : SUMMER, VOL. 27:3, p. 367-376
 1999 Lynch, J.
3.
Exploring the foundations of trust
Journal of Marketing Management
1998 : APR, VOL. 14:1-3, p. 159-172
 1998 Michell, P.
Reast, J.
Lynch, J.
4.
Communication effects of advertising versus direct experience when both search and experience attributes are present
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 708-718
 1995 Wright, A.
Lynch, J.
Jr.,
5.
Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 644-659
 1995 Mitra, A.
Lynch, J.
Jr.,
6.
Marketing and business process re-engineering
Journal of Marketing Practice: Applied Marketing Science
1995 : VOL. 1:1, p. 45-53
 1995 Lynch, J.
7.
The matchup effect of spokesperson and product congruency: a schema theory interpretation
Psychology & Marketing
1994 : SEP/OCT, VOL. 11:5, p. 417-445
 1994 Lynch, J.
Schuler, D.
8.
Increasing Sophistication in Advertising Budget Setting
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.67-75
 1990 Lynch, J.
Hooley, G.
9.
Creating jobs through pension fund investments in the real estate : innovations from California.
California Management Review
1985 : SUMMER, VOL. 27:4, p. 184-197
 1985 Blakely, E. J.
Lynch, J.
Skudrna, K.
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