haku: @author MacLachlan, J. / yhteensä: 6
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1.
Making a message memorable and persuasive.
Journal of Advertising Research
1983 : -1984 DEC-JAN, VOL. 23:6, p. 51-59
 1983 MacLachlan, J.
2.
Using response latency to identify commercials that motivate.
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 51-57
 1983 MacLachlan, J.
Myers, J. G.
3.
How major TV advertisers evaluate commercials.
Journal of Advertising Research
1980 : DEC, VOL. 20:6, p. 51-54
 1980 Coe, B. J.
MacLachlan, J.
4.
Reducing the costs of TV commercials by use of time compressions.
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 52-57
 1980 MacLachlan, J.
Siegel, M. H.
5.
Implementation of response latency measures.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 573-577
 1979 MacLachlan, J.
Czepiel, J.
LaBarbera, P.
6.
Time-compressed TV commercials.
Journal of Advertising Research
1978 : 4 AUG VOL.18 p.11-15
 1978 MacLachlan, J.
LaBarbera, P.
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