haku: @author Macinnis, D. J. / yhteensä: 6
viitteet: 1-6 / 6
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1.
Understanding program-induced mood effects: decoupling arousal from valence
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 15-26
 2002 Shapiro, S.
MacInnis, D. J.
Park, W.
2.
Effects of store characteristics and in-store emotional experiences on store attitude
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 253-263
 1998 Yoo, C.
Park, J.
MacInnis, D. J.
3.
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 94-104
 1997 Shapiro, S.
Macinnis, D. J.
Heckler, S. E.
4.
Marketing jobs and management controls: toward a framework.
Journal of Marketing Research
1989 : NOV, VOL. 54;4, p. 406-419
 1989 Jaworski, B.
MacInnis, D. J.
5.
Information processing from advertisements : toward an integrative framework.
Journal of Marketing
1989 : OCT, VOL. 53:4, p. 1-23
 1989 MacInnis, D. J.
Jaworski, B. J.
6.
The role of imagery in information processing : Review and extensions.
Journal of Consumer Research
1987 : MAR, VOL. 13:4, p. 473-491
 1987 Price, L. L.
MacInnis, D. J.
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