haku: @author Maheswaran, D. / yhteensä: 8
viitteet: 1-8 / 8
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
Determinants of country-of-origin evaluations
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 96-108
 2000 Gürhan-Canli, Z.
Maheswaran, D.
2.
The effect of cultural orientation on persuasion
Journal of Consumer Research
1997 : DEC, VOL. 24:3, p. 315-328
 1997 Aaker, J. L.
Maheswaran, D.
3.
Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 354-365
 1994 Maheswaran, D.
4.
When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 424-433
 1992 Meyers-Levy, J.
Maheswaran, D.
5.
Exploring Differences in Males' and Females' Processing Strategies
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 63-70
 1991 Meyers-Levy, J.
Maheswaran, D.
6.
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgements
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.66-73
 1990 Maheswaran, D.
Sternthal, B.
7.
The influence of message framing and issue involvement.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 361-367
 1990 Maheswaran, D.
Meyers-Levy, J.
8.
The effects of knowledge, motivation, and type of message on ad processing and product judgments
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 66-73
 1990 Maheswaran, D.
Sternthal, B.
« edellinen sivu | seuraava sivu »
SCIMA