haku: @author Malhotra, N. K. / yhteensä: 20
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1.
Technology transformation and purposed play: model development and implications for high tech product development
International Journal of Technology Management
2004 : VOL. 28:1, p. 62-87
 2004 Quey, T. M.
Malhotra, N. K.
2.
Does NAFTA influence Mexico's product image? A theoretical framework and an empirical investigation in two countries
Management International Review
2002 : VOL. 42:4, p. 441-471
 2002 Agarwal, J.
Malhotra, N. K.
Wu, T.
3.
Comparative marketing measures of societal quality of life: Substantive dimensions in 186 countries
Journal of Macromarketing
1997 : SPRING, VOL. 17:1, p. 25-38
 1997 Peterson, M.
Malhotra, N. K.
4.
Marketing management bases for international market segmentation: an alternate look at the standardization debate.
International Marketing Review
1993 : VOL. 10:1, p. 19-44
 1993 Baalbaki, I. B.
Malhotra, N. K.
5.
A methodology for measuring consumer preferences in developing countries.
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 52-66
 1988 Malhotra, N. K.
6.
Les styles cognitifs des consommateurs.
Recherche et Applications en Marketing
1988 : VOL. 3:1, p. 53-73
 1988 Pinson, C.
Malhotra, N. K.
Jain, A. K.
7.
The robustness of MDS configuration in the case of incomplete data.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 95-102
 1988 Malhotra, N. K.
Jain, A. K.
Pinson, C.
8.
Validity and structural reliability of multidimensional scaling.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 164-173
 1987 Malhotra, N. K.
9.
Analyzing marketing research data with incomplete information on the dependent variables.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 74-84
 1987 Malhotra, N. K.
10.
An approach to the measurement of consumer preferences using limited information.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 33-40
 1986 Malhotra, N. K.
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