haku: @author Martin, B. A. S. / yhteensä: 6
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1.
Feedback information and consumer motivation: the moderating role of positive and negative reference values in self-regulation
European Journal of Marketing
2011 : VOL 45:6, p. 963-986
 2011 Sobh, R.
Martin, B. A. S.
2.
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 489-501
 2010 Martin, B. A. S.
Xavier, R.
3.
Conclusion explicitness in advertising : the moderating role need for cognition (NFC) and argument quality (AQ) on persuasion
Journal of Advertising
2004 : VOL 32:4, p. 57-65
 2004 Martin, B. A. S.
Lang, B.
Wong, S.
4.
Violence and consumption imagery in music videos
European Journal of Marketing
2002 : VOL. 36:7-8, p. 855-873
 2002 Martin, B. A. S.
Collins, B. A.
5.
Using self-referencing to explain the effectiveness of ethnic minority models in advertising
International Journal of Advertising
2002 : VOL. 21:3, p. 367-380
 2002 Lee, C. K.-C.
Fernandez, N.
Martin, B. A. S.
6.
Planned or Impulse Purchases? How to Create Effective Infomercials
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 35-42
 2001 Agee, T.
Martin, B. A. S.
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