haku: @author Mattsson, J. / yhteensä: 11
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1.
Exploring the fit of real brands in the Second Life virtual world
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 934-958
 2011 Barnes, S.J.
Mattsson, J.
2.
Developing a strategic abstraction tool for service innovation
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 133-144
 2010 Mattsson, J.
3.
True marketing: A value based philosophy for strategic marketing
Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 175-188
 2008 Mattsson, J.
4.
Destination development through entrepreneurship: a comparison of two cases
Tourism Management
2005 : AUG, VOL. 26:4, p. 605-616
 2005 Johns, N.
Mattsson, J.
5.
Impact of customer preconsumption mood on the evaluation of employee behavior in service encounters
Psychology & Marketing
2002 : OCT, VOL. 19:10, p. 837-860
 2002 Liljander, V.
Mattsson, J.
6.
Managers' perception of relationship management in heterogenous markets
Industrial Marketing Management
2002 : SEP, VOL. 31:6, p. 535-543
 2002 Eriksson, K.
Mattsson, J.
7.
Warmth during non-productive retail encounters: the hidden side of productivity
International Journal of Research in Marketing
1998 : DEC, VOL. 15:5, p. 505-518
 1998 Lemmink, J.
Mattsson, J.
8.
Interpreting the value content of headlines in print advertisements: a new theory relating to the value realm
Marketing and Research Today
1992 : MAY, VOL. 20:2, p. 107-114
 1992 Mattsson, J.
9.
Measuring inherent product values.
European Journal of Marketing
1990 : VOL. 24:9, p. 25-38
 1990 Mattsson, J.
10.
Trading companies and small and medium-sized firms: functional roles in international commercial relations.
European Journal of Marketing
1990 : VOL. 24:3, p. 42-56
 1990 Mattsson, J.
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