haku: @author McDonald, M. / yhteensä: 13
viitteet: 1-10 / 13
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1.
The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and research agenda
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 431-450
 2009 McDonald, M.
2.
Towards a map of marketing information systems: an inductive study
European Journal of Marketing
2003 : VOL. 37:5-6, p. 821-847
 2003 Daniel, E.
Wilson, H.
McDonald, M.
3.
Factors for Success in Customer Relationship Management (CRM) Systems
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 193-220
 2002 Wilson, H.
Daniel, E.
McDonald, M.
4.
Key Account Management - A Domain Review
Marketing Review
2000 : OCT, VOL. 1:1, p. 15-34
 2000 McDonald, M.
5.
Key account management: theory practice and challenges
Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 737-758
 1997 McDonald, M.
6.
Key account management: theory, practice and challenges
Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 737-757
 1997 McDonald, M.
Millman, T.
Rogers, B.
7.
Market segmentation: Organizational archetypes and research agendas
European Journal of Marketing
1997 : VOL. 31:1/2, p. 17-32
 1997 Jenkins, M.
McDonald, M.
8.
Strategic marketing planning: theory, practice and research agendas
Journal of Marketing Management
1996 : JAN/FEB/APR, VOL. 12:1-3, p. 5-28
 1996 McDonald, M.
9.
Farmers as workers in Japan's regional economic restructuring, 1965-1985
Economic Geography
1996 : JAN, VOL. 72:1, p. 49-72
 1996 McDonald, M.
10.
Strategic marketing planning: theory, practice and research agenda
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 5-27
 1996 McDonald, M.
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