haku: @author McNeal, J. U. / yhteensä: 7
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1.
How Chinese children's commercials differ from those of the United States: a content analysis
Journal of Business Ethics
2001 : FALL, VOL. 30:3, p. 79-92
 2001 Ji, M. F.
McNeal, J. U.
2.
Planning priorities for marketing to children
Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.12-15
 1991 McNeal, J. U.
3.
Effective packaging management.
Business Horizons
1988 : JAN-FEB, VOL. 31:1, p. 47-51
 1988 Hise, R. T.
McNeal, J. U.
4.
Advertising's disparagement of American workers.
Business Horizons
1983 : JAN-FEB, VOL. 26:1, p. 7-12
 1983 McNeal, J. U.
5.
Ideational Item/You Can Defend Advertising - But Not Every Advertisement.
Business Horizons
1981 : SEP-OCT, VOL. 24:5, p. 33-37
 1981 McNeal, J. U.
6.
The performance of the firm's marketing activities by consumers.
Management Decision
1980 : VOL. 18:5, p. 270-275
 1980 McNeal, J. U.
7.
Consumer education as a competitive strategy.
Business Horizons
1978 : 1 FEB VOL.21 p.50-56
 1978 McNeal, J. U.
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