haku: @author Meenaghan, T. / yhteensä: 10
viitteet: 1-10 / 10
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 otsikkovuositekijä
1.
The sports network: insights into the shifting balance of power
Journal of Business Research
2002 : JUL, VOL. 55:7, p. 611-622
 2002 Wolfe, R.
Meenaghan, T.
O'Sullivan, P.
2.
Sponsorship and advertising: A comparison of consumer perceptions
Psychology & Marketing
2001 : FEB, VOL 18:2, p. 191-215
 2001 Meenaghan, T.
3.
Understanding sponsorship effects
Psychology & Marketing
2001 : FEB, VOL.18:2, p. 95-122
 2001 Meenaghan, T.
4.
Media effect in commercial sponsorship
European Journal of Marketing
1999 : VOL. 33:3/4, p. 328-347
 1999 Meenaghan, T.
Shipley, D.
5.
Playpower - sports meets marketing
European Journal of Marketing
1999 : VOL. 33:3/4, p. 241-249
 1999 Meenaghan, T.
O'Sullivan, P.
6.
Ambush marketing: Corporate strategy and consumer reaction.
Psychology & Marketing
1998 : VOL. 15:4, p. 305-322
 1998 Meenaghan, T.
7.
Ambush marketing, a threat to corporate sponsorship (Werberecht)
Sloan Management Review
1996 : FALL, VOL. 38:1, p. 103-113
 1996 Meenaghan, T.
8.
A relationship marketing approach to spectators as consumers
IBAR: Journal of Irish Business and Administrative Research
1995 : FOURTH QUARTER, VOL. 16:1, p. 86-100
 1995 Burca de, S.
Brannick, T.
Meenaghan, T.
9.
Point of view: ambush marketing: immoral or imaginative practice?
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 77-88
 1994 Meenaghan, T.
10.
Sponsorship - legitimising the medium.
European Journal of Marketing
1991 : VOL. 25:11, p. 5-10
 1991 Meenaghan, T.
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