haku: @author Moorman, C. / yhteensä: 14
viitteet: 1-10 / 14
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1.
An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support
European Journal of Marketing
2005 : VOL. 39:9-10, p. 1132-1150
 2005 Voss, Z.G.
Voss, G.B.
Moorman, C.
2.
Tradeoffs in marketing exploitation and exploration strategies: the overlooked role of market orientation
International Journal of Research in Marketing
2004 : VOL. 21:3, p.219-240
 2004 Kyriakopoulos, K.
Moorman, C.
3.
Consumer Health under the Scope
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 153-158
 2002 Moorman, C.
4.
Consumer health under the scope
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 152-158
 2002 Moorman, C.
5.
Organizational Improvisation and Learning: A Field Study
Administrative Science Quarterly
2001 : JUN, VOL. 46:2, p. 304-337
 2001 Miner, A. S.
Bassoff, P.
Moorman, C.
6.
A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: the case of the nutrition labeling and education act
Journal of Public Policy and Marketing
1996 : SPRING, VOL. 15:1, p. 28-44
 1996 Moorman, C.
7.
Factors affecting trust in market research relationship
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 81-101
 1993 Moorman, C.
Deshpand`, R.
Zaltman, G.
8.
Factors affecting trust in market research relationships.
Journal of Marketing
1993 : JAN, vol.57:1, p.81-101
 1993 Moorman, C.
Deshpande, R.
Zaltman, G.
9.
Relationships between providers and users of market research: the dynamics of trust within and between organizations
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 314-328
 1992 Moorman, C.
Zaltman, G.
Deshpande, R.
10.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
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