haku: @author Moriarty, R. T. / yhteensä: 7
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1.
Segment customers in mature industrial markets (Marketsegmentierung)
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 72-82
 1992 Rangan, V. K.
Moriarty, R. T.
Swartz, G. S.
2.
Managing hybrid marketing systems.
Harvard Business Review
1990 : NOV-DEC, VOL. 68:6, p. 146-155
 1990 Moriarty, R. T.
Moran, U.
3.
Automatizacion para aumentar las ventas y mejorar el marketing.
Harvard-Deusto Business Review
1989 : OCT-DEC, 40, p. 11-24
 1989 Moriarty, R. T.
Swartz, G. S.
4.
High-tech marketing: Concepts, continuity, and change.
Sloan Management Review
1989 : SUMMER, VOL. 30:4, p. 7-17
 1989 Moriarty, R. T.
Kosnik, T. J.
5.
Automation to boost sales and marketing.
Harvard Business Review
1989 : JAN-FEB, VOL. 67:1, p. 100-108
 1989 Moriarty, R. T.
Swartz, G. S.
6.
The management of corporate banking relationships.
Sloan Management Review
1983 : SPRING, VOL. 24:3, p. 3-15
 1983 Moriarty, R. T.
Kimball, R. C.
Gay, J. H.
7.
Exploring complex decision making units : a new approach.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 182-191
 1982 Moriarty, R. T.
Bateson, J. E. G.
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