haku: @author Moschis, G. P. / yhteensä: 11
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1.
Life events and brand preference changes
Journal of Consumer Behaviour
2003 : VOL 3:2, p. 129-141
 2003 Mathur, A.
Moschis, G. P.
Lee, E.
2.
Marketing to older adults.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 33-41
 1991 Moschis, G. P.
3.
Point of view: cigarette advertising and young smokers.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 51-60
 1989 Moschis, G. P.
4.
Financial service segments : the seven faces of the affluent market.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 52-67
 1987 Stanley, T. J.
Moschis, G. P.
Danko, W. D.
5.
The role of family communication in consumer socialization of children and adolescents.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 898-913
 1985 Moschis, G. P.
6.
At-home shopping : will consumers let their computers do the walking?
Business Horizons
1985 : MAR/APR, VOL. 28:2, p. 22-29
 1985 Moschis, G. P.
Goldstucker, J. L.
Stanley, T. J.
7.
Correlates of successful advertising campaigns.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 47-53
 1984 Korgaonkar, P. K.
Moschis, G. P.
Bellenger, D. N.
8.
A longitudinal study of television advertising effects
Journal of Consumer Research
1982 : DEC, VOL. 9:3, p. 279-286
 1982 Moschis, G. P.
Moore, R. L.
9.
Decision making among the young: a socialization perspective.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 101-112
 1979 Moschis, G. P.
Moore, R. L.
10.
An analysis of the adolescent consumer.
Journal of Marketing
1979 : SUMMER, VOL. 43:3, p. 40-48
 1979 Moschis, G. P.
Churchill, G. A. Jr.
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