haku: @author Moss, D. / yhteensä: 5
viitteet: 1-5 / 5
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 otsikkovuositekijä
1.
Cross-market valuation
Risk
2004 : APR, VOL. 17:4, p. 79-83
 2004 Moss, D.
2.
Rediscovering what PR managers do: rethinking the measurement of managerial behaviour in the public relations context
Journal of communication management
2004 : VOL. 9:2, p. 179-196
 2004 DeSanto, B.
Moss, D.
3.
The forgotten sector : uncovering the role of public relations in SMEs
Journal of communication management
2003 : VOL 8:2, p. 197-210
 2003 Moss, D.
Ashford, R.
Shani, N.
4.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
5.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
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