haku: @author Motes, W. H. / yhteensä: 6
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1.
Promoting State Tourism: Exploring Perceptual and Behavioral Effects of Syntactical Construction in Print Advertisements
Journal of Travel & Tourism Marketing
2003 : VOL. 13:3, p. 1-18
 2003 Motes, W. H.
Hilton, C. B.
2.
Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands
Journal of Business Research
2001 : JUL, VOL. 53:1, p. 15-35
 2001 Motes, W. H.
Woodside, A. G.
3.
Replication of pricing effects on brand choice behaviour.
European Journal of Marketing
1987 : VOL. 21:1, p. 14-25
 1987 Motes, W. H.
4.
Extended sales tests of product quality.
Journal of the Market Research Society
1987 : JAN, VOL. 29:1, p. 3-14
 1987 Castleberry, S. B.
Ehrenberg, A. S. C.
Motes, W. H.
5.
Field test of package advertising effects on brand choice behavior.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 39-45
 1984 Motes, W. H.
Woodside, A. G.
6.
Image versus direct-response advertising.
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 31-37
 1980 Woodside, A. G.
Motes, W. H.
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