haku: @author Mueller, B. / yhteensä: 9
viitteet: 1-9 / 9
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1.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
2.
Evolution in the usage of localised appeals in Japanese and American print advertising
International Journal of Advertising
2008 : VOL. 27:5, p. 771-798
 2008 Okazaki, S.
Mueller, B.
3.
Consumer responses towards non-prescription and prescription drug advertising in the US and Germany
International Journal of Advertising
2008 : VOL. 27:1 p. 99-131
 2008 Diehl, S.
Mueller, B.
Terlutter, R.
4.
OBSERVATIONS: The influence of culture on American and British advertising: an exploratory comparison of beer advertising
Journal of Advertising Research
1996 : MAY/JUN, VOL. 36:3, p. 79-88
 1996 Caillat, Z.
Mueller, B.
5.
A brief observation about likability and interestingness of advertising
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 79-80
 1994 Keck, G.
Mueller, B.
6.
An analysis of information content in standardized vs. specialized multinational advertisements
Journal of International Business Studies
1991 : VOL. 22:1, p. 23-39
 1991 Mueller, B.
7.
Multinational advertising: factors influencing the standardised vs. specialised approach.
International Marketing Review
1991 : VOL. 8:1, p. 7-18
 1991 Mueller, B.
8.
An analysis of information content in standardized vs.specialized multinational advertisements.
Journal of International Business Studies
1991 : JAN-MAR, 22:1, p.23-39
 1991 Mueller, B.
9.
Reflections of culture : an analysis of Japanese and American advertising appeals.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 51-59
 1987 Mueller, B.
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