haku: @author Nairn, A. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Who's messing with my mind?
International Journal of Advertising
2008 : VOL. 27:3, p. 447-470
 2008 Nairn, A.
Fine, C.
2.
Learning from giants: exploring, classifying and analyzing existing knowledge on market research
International Journal of Market Research
2007 : VOL.49:2,p. 257-274
 2007 Nairn, A.
Berthon, P.
Money, A
3.
Brand relationships: strengthened by emotion, weakened by attention
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 410-419
 2006 Heath, R.
Brandt, D.
Nairn, A.
4.
Measuring affective advertising: implications of low attention processing on recall
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 269-281
 2005 Heath, R.
Nairn, A.
5.
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
International Journal of Market Research
2004 : VOL. 46:2, p. 171-187
 2004 Bottomley, P.
Nairn, A.
6.
Something approaching science? Cluster analysis procedures in the CRM era
International Journal of Market Research
2003 : VOL 45:2, p. 241-261
 2003 Nairn, A.
Bottomley, P.
7.
Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics
Journal of Business Ethics
2003 : JAN I, VOL. 42:1, p. 83-99
 2003 Nairn, A.
Berthon, P.
8.
The hidden sex life of the male (&female) shot
International Journal of Advertising
2000 : VOL. 19:1, p. 43-65
 2000 Evans, M.
Maltby, A.
Nairn, A.
9.
Valuing publishers' stocks: the accounting problems.
Accountancy
1979 : MAR, VOL. 90:1027, p. 103-104
 1979 Nairn, A.
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