haku: @author Nakata, C. / yhteensä: 5
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1.
Crafting an environment to foster integration in new product teams
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 164-172
 2008 Im, S.
Nakata, C.
2.
Information technology and customer orientation: a study of direct, mediated and interactive linkages
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 319 – 354
 2006 Nakata, C.
Zhu, Z.
3.
Cultural studies in the global marketing literature: current state and future directions
Journal of international marketing and marketing research
2004 : OCT, VOL. 29:3, p. 111-130
 2004 Nakata, C.
Pokay, Y.H.
4.
Instituting the Marketing Concept in a Multinational Setting the Role of National Culture
Journal of the Academy of Marketing Science
2001 : SUMMER, VOL. 29:3, p. 255-275
 2001 Nakata, C.
Sivakumar, K.
5.
National culture and new product development: an integrative review (neue Produkte, Produktentwicklung)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 61-72
 1996 Nakata, C.
Sivakumar, K.
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