haku: @author Naor, J. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Demand research and the planning of consumer goods supplies in a centralised socialist system - the case of the former German Democratic Republic.
European Journal of Marketing
1991 : VOL. 25:8, p. 13-31
 1991 Naor, J.
Schmutzler, O.
2.
Research on Eastern Europe and Soviet marketing: constraints, challenges and opportunities.
International Marketing Review
1990 : VOL. 7:1, p. 7-14
 1990 Naor, J.
3.
Normative and positive aspects of socialist marketing policy in transition - some Hungarian reform-based lessons.
European Journal of Marketing
1990 : VOL. 24:1, p. 44-60
 1990 Naor, J.
4.
Recent changes in enterprise management and marketing practices in Romania.
European Journal of Marketing
1986 : VOL. 20:10, p. 43-54
 1986 Naor, J.
Cavusgil, S. T.
5.
Socialist entrepreneurship in Hungary : reconciling the irreconcilables.
Columbia Journal of World Business
1986 : SUMMER, VOL. 21:2, p. 55-68
 1986 Naor, J.
Bod, P.
6.
Towards a socialist marketing concept : The case of Romania.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 28-39
 1986 Naor, J.
7.
The underlying factor approach - some long-standing ills of long range corporate planning revisited.
Managerial Planning
1979 : MAR-APR, VOL. 27:5, p. 15-18,34
 1979 Naor, J.
8.
A new approach to corporate planning.
Long Range Planning
1978 : 2 APR VOL.11 p.55-59
 1978 Naor, J.
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