haku: @author Narasimhan, C. / yhteensä: 12
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1.
Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees
Marketing Science
2001 : SUMMER, VOL. 20:3, p. 300-314
 2001 Chen, Y.
Narasimhan, C.
Zhang, Z. J.
2.
Individual Marketing with Imperfect Targetability
Marketing Science
2001 : VOL. 20:1, p. 23-41
 2001 Chen, Y.
Narasimhan, C.
Zhang, Z. J.
3.
Market entry strategy under firm heterogeneity and asymmetric payoffs
Marketing Science
2000 : FALL, VOL. 19:4, p. 313-327
 2000 Narasimhan, C.
Zhang, Z. J.
4.
Neue Gewinnchancen mit Eigenmarken
Harvard Business Manager
1999 : VOL. 21:6, p. 95-96, 98-101
 1999 Dunne, D.
Narasimhan, C.
5.
Private labels and the channel relationship: A cross-category analysis
Journal of Business
1998 : OCT, VOL. 71:4, p. 573-600
 1998 Narasimhan, C.
Wilcox, R. T.
6.
The inverse relationship between manufacturer and retailer margins: A theory
Marketing Science
1996 : VOL. 15:2, p. 132-151
 1996 Lal, R.
Narasimhan, C.
7.
Promotional elasticities and category characteristics (Sales Promotion; Käuferverhalten)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 17-30
 1996 Narasimhan, C.
Neslin, S.A.
Sen, S.K.
8.
An empirical analysis of sales-force compensation plans
Journal of Business
1992 : JAN, VOL. 65:1, p. 93-122
 1992 Coughlan, A.
Narasimhan, C.
9.
Analysis of a multi-period pricing problem.
European Journal of Operational Research
1991 : NOV 6, VOL. 55:1, p. 14-30
 1991 Narasimhan, C.
Iyer, A. V.
Shi, J.
10.
Competitive promotional strategies.
Journal of Business
1988 : OCT, VOL. 61:4, p. 427-449
 1988 Narasimhan, C.
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