haku: @author O'Donohoe, S. / yhteensä: 7
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1.
Pot noodles, placements and peer regard: creative career trajectories and communities of practice in the British advertising industry
British Journal of Management
2011 : MAR, VOL. 22:1 p. 114-131
 2011 McLeod, C.
O'Donohoe, S.
Townley, B.
2.
Why young consumers are not open to mobile marketing communication
International Journal of Advertising
2007 : VOL. 26:2, p. 223-246
 2007 Grant, I.
O'Donohoe, S.
3.
Encoding advertisements: the creative perspective
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 505-528
 2005 Kelly, A.
Lawlor, K.
O'Donohoe, S.
4.
Living with ambivalence: Attitudes to advertising in postmodern times
Marketing Theory
2001 : VOL. 1:1, p. 91-108
 2001 O'Donohoe, S.
5.
Beyond sophistication: dimensions of advertising literacy
International Journal of Advertising
1998 : VOL. 17:4, p. 467-482
 1998 O'Donohoe, S.
Tynan, C.
6.
Advertising uses and gratifications
European Journal of Marketing
1994 : VOL. 28:8/9, p. 52-75
 1994 O'Donohoe, S.
7.
Marketing principles and practice in the accounting profession: a review.
European Journal of Marketing
1991 : VOL. 25:6, p. 37-54
 1991 O'Donohoe, S.
Diamantopoulos, A.
Petersen, N.
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