haku: @author O'Malley, L. / yhteensä: 12
viitteet: 1-10 / 12
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 otsikkovuositekijä
1.
Rational resources and competences for radical product innovation
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 461-481
 2009 Story, V.
Hart, S.
O'Malley, L.
2.
Relationships and technology: strategic implications
Journal of Consumer Policy
2002 : SEP, VOL. 10:3, p. 225-238
 2002 O'Malley, L.
Mitussis, D.
3.
Evolution of the Direct Marketing Consumer
Marketing Review
2000 : OCT, VOL. 1:1, p. 89-102
 2000 Patterson, M.
O'Malley, L.
4.
Relationship marketing in consumer markets: rhetoric or reality?
European Journal of Marketing
2000 : VOL. 34:7, p. 797-815
 2000 O'Malley, L.
Tynan, C.
5.
The dynamics of the legal market: an interaction perspective
European Journal of Marketing
1999 : VOL. 33:9/10, p. 874-895
 1999 O'Malley, L.
Harris, L.
6.
The utility of the relationship metaphor in consumer markets: a critical evaluation.
Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 587-602
 1999 O'Malley, L.
Tynan, C.
7.
Vanishing point: the mix management paradigm reviewed
Journal of Marketing Management
1998 : NOV, VOL. 14:8, p. 829-851
 1998 O'Malley, L.
Patterson, M.
8.
Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
9.
Intimacy or Intrusion? The Privacy Dilemma For Relationship Marketing in Consumer Markets
Journal of Marketing Management
1997 : AUG, Vol. 13:6, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
10.
Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
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