haku: @author O'Shaughnessy, J. / yhteensä: 8
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1.
The service-dominant perspective: a backward step?
European Journal of Marketing
2009 : VOL. 43:5-6, p. 784-793
 2009 O'Shaughnessy, J.
O'Shaughnessy, N. J.
2.
Marketing, the consumer society and hedonism
European Journal of Marketing
2002 : VOL. 36:5-6, p. 524-547
 2002 O'Shaughnessy, J.
Jackson O'Shaughnessy, N.
3.
Postmodernism and marketing: Separating the wheat from the Chaff
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 109-135
 2002 O'Shaughnessy, J.
O'Shaughnessy, N.J.
4.
Treating the nation as a brand: Some neglected issues
Journal of Macromarketing
2000 : JUN, VOL. 20:1, p. 56-64
 2000 O'Shaughnessy, J.
O'Shaughnessy, N.J.
5.
Understanding consumer behaviour : the linguistic turn in marketing research.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 197-223
 1988 O'Shaughnessy, J.
Holbrook, M. B.
6.
Using versus choosing : the relationship of the consumption experience to reasons for purchasing.
European Journal of Marketing
1986 : VOL. 20:8, p. 49-62
 1986 Holbrook, M. B.
Lehmann, D. R.
O'Shaughnessy, J.
7.
Marketing concept and customer orientation.
European Journal of Marketing
1986 : VOL. 20:10, p. 18-23
 1986 Dickinson, R.
Herbst, A.
O'Shaughnessy, J.
8.
What are business schools doing for business?
Business Horizons
1983 : NOV/DEC, VOL. 26:6, p. 46-51
 1983 Dickinson, R.
Herbst, A.
O'Shaughnessy, J.
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