haku: @author Obermiller, C. / yhteensä: 5
viitteet: 1-5 / 5
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1.
Consumer response to a firm's endorser (dis)association decisions
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 41-52
 2002 Louie, T. A.
Obermiller, C.
2.
On the origin and distinctness of skepticism toward advertising
Marketing Letters
2000 : NOV, VOL. 11:4, p. 311-322
 2000 Obermiller, C.
Spangenberg, E.
3.
The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers
Journal of Consumer Research
1990 : MAR, VOL. 16, p.420-432
 1990 Jacobson, R.
Obermiller, C.
4.
The formation of expected future price: A reference price for forward-looking consumers.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 420-432
 1990 Jacobson, R.
Obermiller, C.
5.
A further assessment of measurement influences on the intention-behavior relationship.
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 206-212
 1983 Minard, P. W.
Obermiller, C.
Page, T. J. jr.
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