haku: @author Oppewal, H. / yhteensä: 6
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1.
Perspectives on retail assortments
European Retail Digest
2002 : DEC, 36, p. 72-76
 2002 Koelemeijer, K.
Oppewal, H.
2.
Modifying conjoint methods to model managers' reactions to business environmental trends: an application to modeling retailer reactions to sales trends
Journal of Business research
2000 : DEC, VOL. 50:3, p. 245-258
 2000 Oppewal, H.
Louviere, J.
Timmermans, H.
3.
A comparison of full profile and hierarchical information integration conjoint methods to modeling group preferences
Marketing Letters
2000 : MAY, VOL. 11:2, p. 165-175
 2000 Molin, E.J.E.
Oppewal, H.
Timmermans, H.J.P.
4.
Assessing the effects of assortment and ambience: A choice experimental approach
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 319-345
 1999 Koelemeijer, K.
Oppewal, H.
5.
Ratings-based versus choice-based latent class conjoint models-an empirical comparison
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 237-248
 1998 Vriens, M.
Oppewal, H.
Wedel, M.
6.
Retailer self-perceived store image and competitive position
International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 41-60
 1997 Oppewal, H.
Timmermans, H.
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