haku: @author Papatla, P. / yhteensä: 5
viitteet: 1-5 / 5
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1.
Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Journal of Retailing
2003 : VOL. 79:2, p. 121-135
 2003 Krishnamurthi, L.
Papatla, P.
2.
Leveraging the strengths of choice models and neural networks: a multiproduct comparative analysis
Decision Sciences
2002 : SUMMER, VOL. 33:3, p. 433-468
 2002 Papatla, P.
Zahedi, M.
Zekic-Susac, M.
3.
Choosing the right mix of on-line affiliates: How do you select the best?
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 69-81
 2002 Papatla, P.
Bhatnagar, A.
4.
Shopping style segmentation of consumers
Marketing Letters
2002 : MAY, VOL. 13:2, p. 91-106
 2002 Papatla, P.
Bhatnagar, A.
5.
Loyality differences in the use of internal and external reference prices
Marketing Letters
1995 : APR, VOL. 6:2, p. 111-122
 1995 Mazumdar, T.
Papatla, P.
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