haku: @author Park, C.W. / yhteensä: 6
viitteet: 1-6 / 6
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1.
Conceptualization and measurement of multidimensionality of integrated marketing communications
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 222-236
 2007 Lee, D.H.
Park, C.W.
2.
The informativeness of earnings and management's issuance of earnings forecasts
Journal of Accounting & Economics
2006 : DEC, VOL. 42:3, p. 439-458
 2006 Lennox, C.S.
Park, C.W.
3.
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193
 1991 Park, C.W.
Milberg, S.
Lawson, R.
4.
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173
 1991 MacInnis, D.J.
Park, C.W.
5.
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency
Journal of Consumer Research
1991 : VOL. 18:2, p.185-193
 1991 Park, C.W.
Milberg, S.
Lawson, R.
6.
The differential role of characteristics of music on high- and low-involvement consumers' processing of ads
Journal of Consumer Research
1991 : . VOL. 18:2, p.161-173
 1991 Maccinis, D.J.
Park, C.W.
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