haku: @author Patterson, M. / yhteensä: 11
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1.
Professional interaction : exploring the concept of attraction
Marketing Theory
2003 : MAR, VOL. 3:1, p. 9-36
 2003 Harris, L.C.
O´Malley L.,
Patterson, M.
2.
Evolution of the Direct Marketing Consumer
Marketing Review
2000 : OCT, VOL. 1:1, p. 89-102
 2000 Patterson, M.
O'Malley, L.
3.
Vanishing point: the mix management paradigm reviewed
Journal of Marketing Management
1998 : NOV, VOL. 14:8, p. 829-851
 1998 O'Malley, L.
Patterson, M.
4.
From experience: linking product innovation to business growth
Journal of Product Innovation Management
1998 : SEP, VOL. 15:5, p. 390-402
 1998 Patterson, M.
5.
Profitable personnell
People Management
1998 : JAN 8, VOL. 4:1, p. 28-31
 1998 West, M.
Patterson, M.
6.
Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
7.
Intimacy or Intrusion? The Privacy Dilemma For Relationship Marketing in Consumer Markets
Journal of Marketing Management
1997 : AUG, Vol. 13:6, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
8.
Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
9.
Direct marketing: rise and rise or rise and fall?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 16-23
 1995 Evans, M.
O'Malley, L.
Patterson, M.
10.
Lessons from the assembly line
Journal of Business Strategy
1993 : MAY-JUN, VOL. 14:3, p. 42-46
 1993 Patterson, M.
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