haku: @author Patterson, P. G. / yhteensä: 5
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1.
Service failure recovery: the moderating impact of individual-level cultural value orientation on perceptions of justice
International Journal of Research in Marketing
2006 : VOL. 23:3, p.263-277
 2006 Patterson, P. G.
Cowley, E.
Prasongsukarn, K.
2.
A cross-cultural study of switching barriers and propensity to stay with service providers
Journal of Retailing
2003 : VOL. 79:2, p. 107-120
 2003 Patterson, P. G.
Smith, T.
3.
Criteria used to select management consultants
Industrial Marketing Management
1992 : AUG, VOL. 21:3, p. 187-193
 1992 Dawes, P. L.
Dowling, G. R.
Patterson, P. G.
4.
The impact of managerial attitudes on technology licensing performance.
European Journal of Marketing
1992 : VOL. 26:3, p. 52-63
 1992 Atuahene-Gima, K.
Patterson, P. G.
5.
The performance of industrial and consumer product managers.
Industrial Marketing Management
1988 : FEB, VOL. 17:1, p. 73-84
 1988 Dawes, P. L.
Patterson, P. G.
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