haku: @author Payne, A. / yhteensä: 15
viitteet: 1-10 / 15
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1.
Customer relationship management: from strategy to implementation
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 135-168
 2006 Payne, A.
Frow, P.
2.
A stakeholder approach to relationship marketing strategy: the development and use of the "six markets" model
European Journal of Marketing
2005 : VOL. 39:7/8, p. 855-871
 2005 Payne, A.
Ballantyne, D.
Christopher, M.
3.
Relationship marketing : looking back, looking forward
Marketing Theory
2003 : VOL 3:1, p. 159-166
 2003 Ballantyne, D.
Cristopher, M.
Payne, A.
4.
Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 785-817
 2001 Payne, A.
Frow, P.
5.
Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing
British Journal of Management
2001 : VOL. 12, p. 159-182
 2001 Payne, A.
Holt, S.
6.
Customer relationship management in financial services: towards information-enabled relationship marketing
Journal of Strategic Marketing
2001 : MAR, VOL. 9:1, p. 3-27
 2001 Ryals, L.
Payne, A.
7.
Developing a segmented service strategy: improving measurement in relationship marketing
Journal of Marketing Management
1999 : NOV, VOL. 15:8, p. 797-818
 1999 Payne, A.
Frow, P.
8.
Relationship marketing: key issues for the utilities sector
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 463-477
 1997 Payne, A.
Frow, P.
9.
Relationship marketing - making the customer count
Managing Service Quality
1994 : VOL. 4:6, p. 29-31
 1994 Payne, A.
10.
Internal marketing: a new perspective for HRM
European Management Journal
1991 : SEP., VOL. 9:3, p. 26l-270
 1991 Collins, B.
Payne, A.
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