haku: @author Pechmann, C. / yhteensä: 8
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1.
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 5-19
 2002 Pechmann, C.
Knight, S. J.
2.
An experimental investigation of the joint effects of advertising and peers on adolescents' beliefs and intentions about cigarette consumption
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 5-19
 2002 Pechmann, C.
Knight, S. J.
3.
Overview of the Special Issue on Social Marketing Initiatives
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 1-2
 2002 Pechmann, C.
4.
The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 236-251
 1994 Pechmann, C.
Ratneshwar, S.
5.
Consumer Covariation Judgment: Theory or Data Driven?
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 373-386
 1992 Pechmann, C.
Ratneshwar, S.
6.
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 145-160
 1991 Pechmann, C.
Ratneshwar, S.
7.
The use of comparative advertising for brand positioning: association versus differentiation
Journal of Consumer Research
1991 : VOL. 18:2, p.145-160
 1991 Pechmann, C.
Ratneshwar, S.
8.
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 180-191
 1990 Pechmann, C.
Stewart, D.W.
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