haku: @author Peter, J. P. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Caution in the use of difference scores in consumer research.
Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 655-662
 1993 Peter, J. P.
Churchill, G. A. Jr.
Brown, T. J.
2.
Relationships among research design choices and psychometric properties of rating scales : a meta-analysis.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 1-10
 1986 Peter, J. P.
Churchill, G. A. Jr.
3.
Relationships among research design choices and pyschometric properties of rating scales : a meta-analysis.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 1-10
 1986 Peter, J. P.
Churchill, G. A. Jr.
4.
Research design effects on the reliability of rating scales : a meta-analysis.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 360-375
 1984 Churchill, G. A.
Peter, J. P.
5.
Is science marketing?
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 111-125
 1983 Peter, J. P.
Olson, J. C.
6.
The significance of statistical significance tests in marketing research .
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 122-133
 1983 Sawyer, A. G.
Peter, J. P.
7.
A clarification and extension of operant conditioning principles in marketing.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 102-107
 1982 Peter, J. P.
Nord, W. R.
8.
Construct validity: a review of basic issues and marketing practices.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 133-145
 1981 Peter, J. P.
9.
Reliability: a review of psychometric basics and recent marketing practices.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 6-17
 1979 Peter, J. P.
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