haku: @author Petty, R. / yhteensä: 6
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1.
"It could have been you": how states exploit counterfactual thought to market lotteries
Psychology and Marketing
2000 : APR, VOL. 17:4, p. 299-322
 2000 Landman, J.
Petty, R.
2.
Tobacco marketing restrictions in the multistate attorneys general settlement: is this good public policy?
Journal of Public Policy and Marketing
1999 : FALL, VOL. 18:2, p. 249-257
 1999 Petty, R.
3.
Advertising law in the United States and European Union
Journal of Public Policy and Marketing
1997 : SPRING, VOL. 16:1, p. 2-13
 1997 Petty, R.
4.
Comparative advertising law in the European Community: will the proposed directive harmonize across the Atlantic?
Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 310-317
 1995 Petty, R.
Spink, P.
5.
Peddling the Bicycle in the 1980s: Mass marketing Shifts into High Gear
Journal of Macromarketing
1995 : SPRING, VOL. 15:1, p. 32-46
 1995 Petty, R.
6.
Attitudes and recycling: does the measurement of affect enhance behavioral prediction?
Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 359-374
 1994 Smith, S.
Haugtverdt, C.
Petty, R.
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