haku: @author Picard, J. / yhteensä: 6
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1.
Standardization in international marketing : is Ted Levitt in fact right?
Business Horizons
1986 : NOV/DEC, VOL. 29:6, p. 69-75
 1986 Boddewyn, J. J.
Soehl, R.
Picard, J.
2.
The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 129-141
 1985 Chebat, J. C.
Picard, J.
3.
Physical distribution organization in multinationals : the position of authority.
International Journal of Physical Distribution and Materials Management
1983 : VOL. 13:4, p. 20-32
 1983 Picard, J.
4.
The management of physical distribution in multinational corporation.
Columbia Journal of World Business
1982 : WINTER, VOL. 17:4, p. 67-73
 1982 Picard, J.
5.
Typology of physical distribution systems in multi-national corporations.
International Journal of Physical Distribution and Materials Management
1982 : VOL. 12:6, p. 26-39
 1982 Picard, J.
6.
Organizational structures and integrative devices in European multinational corporations.
Columbia Journal of World Business
1980 : SPRING, VOL. 15:1, p. 30-35
 1980 Picard, J.
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