haku: @author Piercy, N. / yhteensä: 38
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1.
Improving marketing-operations cross-functional relationships
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 337-356
 2010 Piercy, N.
2.
High quality and low cost: the lean service centre
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1477-1497
 2009 Piercy, N.
Rich, N.
3.
The implications of lean operations for sales strategy: from sales-force to marketing-force
Journal of Strategic Marketing
2009 : JUN-AUG, VOL. 17:3-4, p. 237-255
 2009 Piercy, N.
Rich, N.
4.
Positive management of marketing-operations relationships: the case of an internet retail SME
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 551-570
 2009 Piercy, N.
5.
Framing the problematic relationship between the marketing and operations functions
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 185-207
 2007 Piercy, N.
6.
Strategic customer management: designing a profitable future for your sales organization
European Management Journal
2004 : DEC, VOL. 22:6, p 659-668
 2004 Lane, N.
Piercy, N.
7.
Assessing the performance of strategic alliances: matching metrics to strategies
European Management Journal
2000 : OCT, VOL. 18:5, p. 529-541
 2000 Cravens, K.
Piercy, N.
Cravens, D.
8.
Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process
Journal of the Academy of Marketing Science
1998 : SUMMER, VOL. 26:3, p. 222-236
 1998 Piercy, N.
9.
Interactions between marketing and quality at the SBU level: influences and outcomes
Journal of the Academy of Marketing Science
1998 : SUMMER, VOL. 26:3, p. 190-208
 1998 Morgan, N.
Piercy, N.
10.
The impact of lean thinking and the lean enterprise on marketing: threat or synergy?
Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 679-693
 1997 Piercy, N.
Morgan, N.
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