haku: @author Pieters, R. / yhteensä: 10
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1.
Anticipated identification costs: Improving assortment evaluation bu diagnostic attributes
International Journal of Research in Marketing
2007 : MAR, VOL. 24:1, p. 77-88
 2007 Herpen, E. van
Pieters, R.
2.
Research note: The variety of an assortment: An extension to the attribute-based approach
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 331-341
 2002 Herpen, E. van
Pieters, R.
3.
Eye fixations on advertisements and memory for brands: a model and findings
Marketing Science
2000 : FALL, VOL. 19:4, p. 297-312
 2000 Wedel, M.
Pieters, R.
4.
Importance and similarity in the evolving citation network
International Journal of Research in Marketing
1999 : JUN, VOL. 16:2, p. 113-127
 1999 Pieters, R.
5.
Visual attention during brand choice: The impact of time pressure and task motivation
International Journal of Research in Marketing
1999 : FEB, VOL. 16:1, p. 1-16
 1999 Pieters, R.
Warlop, L.
6.
Consumer evaluation of money as a gift: A two-utility model and an empirical test
Kyklos
1999 : VOL. 52:2, p. 173-200
 1999 Pieters, R.
Robben, H.
7.
Visual attention to advertising: A segment-level analysis
Journal of Consumer Research
1997 : DEC, VOL. 24:3, p. 305-314
 1997 Rosbergen, E.
Pieters, R.
Wedel, M.
8.
Consumer memory for television advertising: a field study of duration, serial position, and competition effects
Journal of Consumer Research
1997 : APR, VOL. 23:4, p. 362-372
 1997 Pieters, R.
Bijmolt, T.
9.
A means-end chain approach to consumer goal structures
International Journal of Research in Marketing
1995 : OCT, VOL. 12:3, p. 227-244
 1995 Pieters, R.
Baumgartner, H.
Allen, D.
10.
A control view on the behaviour of consumers: turning the triangle
European Journal of Marketing
1993 : VOL. 27:8, p. 17-27
 1993 Pieters, R.
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