haku: @author Pitt, L. / yhteensä: 23
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1.
Ad bites: toward a theory of ironic advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 417-426
 2011 Pehlivan, E.
Berthon, P.
Pitt, L.
2.
Innovation or customer orientation? An empirical investigation
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1065-1090
 2004 Berthon, P.
Hulbert, J.M.
Pitt, L.
3.
Defections, Discourse and Devotion: Some Propositions on Customer Desertion, Dialogue and Loyalty
Journal of General Management
2003 : SPRING, VOL. 28:3, p. 43-51
 2003 Hulbert, J.
Pitt, L.
Ewing, M.
4.
The 3 C's of Intranet Effectiveness: A Checklist for the General Manager
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 1-14
 2002 Murgolo-Poore, M.
Pitt, L.
Fish, W.
5.
Total E-clipse: Five New Forces for Strategy in the Digital Age
Journal of General Management
2001 : SUMMER, VOL. 26:4, p. 1-15
 2001 Pitt, L.
6.
Managing Southeast Asian brands in the global economy
Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 52-58
 2001 Ewing, M.
Napoli, J.
Pitt, L.
7.
Postmodernism and the web: meta themes and discourse
Technological forecasting and social change
2000 : NOV, VOL. 65:3, p. 265-280
 2000 Berthon, P.
Pitt, L.
Watson, R.
8.
Turning competitive advantage into customer equity
Business Horizons
2000 : SEP-OCT, VOL. 43:5, p. 11-18
 2000 Pitt, L.
Ewing, M.
Berthon, P.
9.
Cyberservice: taming service marketing problems with the World Wide Web
Business Horizons
1999 : JAN-FEB, VOL. 42:1, p. 11-18
 1999 Pitt, L.
Berthon, P.
Watson, R.
10.
Changing channels: The impact of the Internet on distribution strategy
Business Horizons
1999 : MAR/APR, VOL. 42:2, p. 19-28
 1999 Pitt, L.
Berthon, P.
Berthon, J-P.
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