haku: @author Prendergast, G. / yhteensä: 5
viitteet: 1-5 / 5
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1.
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
2006 : VOL.25:4, p.471-488
 2006 Poon, D.T.Y.
Prendergast, G.
2.
Perceptions of handbills as a promotional medium: An exploratory study
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 124-131
 2005 Prendergast, G.
Man, Y. S.
3.
Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective
International Journal of Advertising
2002 : VOL. 21:2, p. 237-258
 2002 Prendergast, G.
Yan, L.K.
West, D.C.
4.
Insights from ecology: an ecotone perspective of marketing
European Management Journal
2000 : APR, VOL. 18:2, p. 223-232
 2000 Prendergast, G.
Berthon, P.
5.
Packaging, the Environment, and European Legislation: Marketing's Response
Journal of Euromarketing
1997 : Vol. 6:2, p. 75-98
 1997 Prendergast, G.
Pitt, L.
Berthon, P.
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