haku: @author Price, L.L. / yhteensä: 6
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1.
Branding in a global marketplace: the mediating effects of quality and self-identity brand signals
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351
 2011 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
2.
The meanings of branded products: A cross-national scale development and meaning assessment
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 82-93
 2008 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
3.
Market-oriented ethnography revisited
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 251-262
 2006 Arnould, E.J.
Price, L.L.
4.
Rethinking the origins of involvement and brand commitment: insights from postsocialist Central Europe
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 151-169
 2003 Coulter, R.A.
Price, L.L.
Feick, L.
5.
Changing faces: cosmetics opinion leadership among women in the new Hungary
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1287-1308
 2002 Coulter, R.A.
Feick, L.F.
Price, L.L.
6.
An Investigation into the Social Context of Early Adoption Behavior
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 477-486
 1992 Fisher, R.J.
Price, L.L.
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