haku: @author Pride, W. M. / yhteensä: 7
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1.
Controlar lo incontrolable: hacia un marketing proactivo.
Harvard-Deusto Business Review
1993 : 54, p. 80-89
 1993 Rajan Varadarajan, P.
Clark, T.
Pride, W. M.
2.
Controlling the uncontrollable: managing your market environment.
Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 39-47
 1992 Varadarajan, P. R.
Clark, T.
Pride, W. M.
3.
Strategic adaptability and firm performance : a market-contingent perspective.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 21-35
 1989 McKee, D. O.
Varadarajan, P. R.
Pride, W. M.
4.
The use of approved vendor lists.
Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 165-169
 1986 Jackson, R. W.
Pride, W. M.
5.
Selected effects of salesperson sex and attractiveness in direct mail advertisements.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 94-100
 1984 Caballero, M. J.
Pride, W. M.
6.
The impact of channel leadership behavior on intrachannel conflict.
Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 21-34
 1983 Schul, P. L.
Pride, W. M.
Little, T. L.
7.
A reassessment of the effects of appeals on response to mail surveys.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 365-370
 1980 Childers, T. L.
Pride, W. M.
Ferrell, O. C.
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