haku: @author Prothero, A. / yhteensä: 6
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1.
Pester power - a battle of wills between children and their parents
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 Lawlor, M-A.
Prothero, A.
2.
Exploring children's understanding of television advertising - beyond the advertiser's perspective
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1203-1223
 2008 Lawlor, M-A.
Prothero, A.
3.
Children´s understanding of television advertising intent
Journal of Marketing Management
2003 : APR, VOL. 19:411-431, p. 411-431
 2003 Lawlor, M-A.
Prothero, A.
4.
The established and potential mediating variables in the child's understanding of advertising intent: towards a research agenda
Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 481-499
 2002 Lawlor, M-A.
Prothero, A.
5.
Greening capitalism: Opportunities for a green community
Journal of Macromarketing
2000 : JUN, VOL. 20:1, p. 46-55
 2000 Prothero, A.
Fitchett, J. A.
6.
Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm
Journal of Macromarketing
1997 : SPRING, VOL. 17:1, p. 4-24
 1997 Kilbourne, W.
McDonagh, P.
Prothero, A.
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