haku: @author Quelch, J. A. / yhteensä: 29
viitteet: 1-10 / 29
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
The mass marketing of luxury
Business Horizons
1998 : NOV/DEC, VOL. 41:6, p. 61-68
 1998 Nueno, J. L.
Quelch, J. A.
2.
A strategic approach to managing product recalls (Produkthaftpflicht)
Harvard Business Review
1996 : SEP-OCT, VOL. 74:5, p. 102-112
 1996 Smith, N. C.
Thomas, R. J.
Quelch, J. A.
3.
Brands versus private labels: fighting to win (Markenartikelindustrie, Markenmanagement)
Harvard Business Review
1996 : JAN-FEB, VOL. 74:1, p. 99-109
 1996 Quelch, J. A.
Harding, D.
4.
Extend profits, not product lines
Harvard Business Review
1994 : SEP-OCT, VOL. 72:5, p. 153-160
 1994 Quelch, J. A.
Kenny, D.
5.
El "country manager" en las multinacionales de hoy.
Harvard-Deusto Business Review
1994 : 59, p. 4-12
 1994 Quelch, J. A.
6.
Don't forget Latin America.
Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 78-92
 1992 Martinez, J. I.
Quelch, J. A.
Ganitsky, J.
7.
Restoring credibility to retail pricing.
Sloan Management Review
1991 : FALL, VOL. 33:1, p. 55-66
 1991 Ortmeyer, G.
Quelch, J. A.
Salmon, W.
8.
After the Wall: marketing guidelines for Eastern Europe
Sloan Management Review
1991 : WINTER, VOL. 32:2, p. 82-93
 1991 Quelch, J. A.
Joachimsthaler, E.
Nueno, J. L.
9.
Leverage your warranty program (Absatzstrategie)
Sloan Management Review
1990 : SUMMER, VOL. 54A - 31:4, p. 69-80
 1990 Menezes, M. A. J.
Quelch, J. A.
10.
Como hacer mejor la promocion de ventas al consumo.
Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 69-84
 1990 Buzzell, R. D.
Quelch, J. A.
Salmon, W. J.
« edellinen sivu | seuraava sivu »
SCIMA