haku: @author Quester, P. / yhteensä: 5
viitteet: 1-5 / 5
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1.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
2.
Competitive advantage through sponsorship A conceptual model and research propositions
European Journal of Marketing
2004 : VOL. 38:8, p. 1013-1030
 2004 Fahy, J.
Farrelly, F.
Quester, P.
3.
A cross cultural study of juvenile response to anti-smoking advertisements
Journal of Euromarketing
1999 : VOL. 7:2, p. 29-44
 1999 Quester, P.
4.
Country-of-origin effects on purchasing agents' product perceptions: an Australian perspective
Industrial Marketing Management
1999 : MAR, VOL. 28:2, p. 165-176
 1999 Dzever, S.
Quester, P.
5.
Country-of-origin effects: an Australian experiment in shelf labelling
International Review of Retail, Distribution and Consumer Research
1996 : JAN, VOL. 6:1, p. 113-133
 1996 Quester, P.
Marr, N.
Yeoh, P.
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