haku: @author Raj, S. P. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Indirect Network Externality Effects on Product Attributes
Marketing Science
2003 : SPRING, VOL. 22:2, p. 209-221
 2003 Basu, A.
Mazumdar, T.
Raj, S. P.
2.
Managing the R/D-marketing interface
Research Management
1987 : MAR-APR, VOL. 30:2, p.38-43
 1987 Gupta, A. K.
Raj, S. P.
Wilemon, D.
3.
Intervention analysis of a field experiment to assess the buildup effect of advertising.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 337-345
 1986 Krishnamurthi, L.
Narayan, J.
Raj, S. P.
4.
A model for studying R & D-marketing interface in the product innovation process.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 7-17
 1986 Gupta, A.
Raj, S. P.
Wilemon, D.
5.
R & D and marketing dialogue in high-tech firms.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 289-300
 1985 Gupta, A. K.
Raj, S. P.
Wilemon, D. L.
6.
The effect of advertising on consumer price sensitivity.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129
 1985 Krishnamurthi, L.
Raj, S. P.
7.
Striking a balance between brand "popularity" and brand loyalty.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 53-59
 1985 Raj, S. P.
8.
The effects of advertising on high and low loyalty consumer segments.
Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 77-89
 1982 Raj, S. P.
9.
Methodology to isolate and measure attractive and retentive effects of advertising.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 53-59
 1982 Raj, S. P.
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