haku: @author Ramaswamy, V. / yhteensä: 12
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1.
Wenn Kundenkompetenz das Geschäftsmodell mitbestimmt
Harvard Business Manager
2000 : VOL. 22:4, p. 64-68, 70-72, 74-75
 2000 Prahalad, C. K.
Ramaswamy, V.
2.
Co-opting customer competence
Harvard Business Review
2000 : JAN/FEB, VOL. 78:1, p. 79-87
 2000 Prahalad, C. K.
Ramaswamy, V.
3.
An empirical analysis of customer satisfaction for Intranet marketing systems
Decision Support Systems
1998 : VOL. 24:1, p. 45-54
 1998 Krishnan, M.
Ramaswamy, V.
4.
Coupon characteristics and redemption intentions: a segment-level analysis
Psychology and Marketing
1998 : JAN, VOL. 15:1, p. 59-80
 1998 Ramaswamy, V.
Srinivasan, S.
5.
Evolutionary preference segmentation with panel survey data: an application to new products
International Journal of Research in Marketing
1997 : FEB, VOL. 14:1, p. 57-80
 1997 Ramaswamy, V.
6.
Going direct to market: the influence of exchange conditions
Strategic Management Journal
1995 : JUN, VOL. 16:5, p. 353-372
 1995 Majumdar, S.
Ramaswamy, V.
7.
Market segmentation with choice-based conjoint analysis
Marketing Letters
1995 : APR, VOL. 6:2, p. 137-148
 1995 DeSarbo, W.
Ramaswamy, V.
Cohen, S.
8.
CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 7-20
 1994 DeSarbo, W.
Ramaswamy, V.
9.
On the role of social asset specificity in the channel intergration decision
Journal of Institutional and Theoretical Economics
1994 : JUN, VOL. 150:2, p. 375-400
 1994 Majumdar, S.
Ramaswamy, V.
10.
A disaggregate negative binominal regression procedure for count data analysis
Management Science
1994 : MAR, VOL. 40:3, p. 405-417
 1994 Ramaswamy, V.
Anderson, E.
DeSarbo, W.
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