haku: @author Rangaswamy, A. / yhteensä: 13
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1.
Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 119-128
 2008 Srinivasan, R.
Lilien, G.L.
Rangaswamy, A.
2.
Turning adversity into advantage: Does proactive marketing during a recession pay off?
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 109-125
 2005 Srinivasan, R.
Rangaswamy, A.
Lilien, G.L.
3.
A fuzzy set model of search and consideration with an application to an online market
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 411-434
 2003 Wu, J.
Rangaswamy, A.
4.
Customer satisfaction and loyalty in online and offline environments
International Journal of Research in Marketing
2003 : JUN, VOL 20, p. 153-175
 2003 Shankar, V.
Smith, A.
Rangaswamy, A.
5.
Modeled to bits: decision models for the digital, networked economy
International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 227-235
 2000 Lilien, G.L.
Rangaswamy, A.
6.
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price and other search attributes.
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 55-78
 2000 Degeratu, A.M.
Rangaswamy, A.
Wu, J.
7.
Ingenieria de la relacion precio-valor. Los directivos cuentan con herramientas de marketing que ayudan a comprender y gestionar las decisiones de precios.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.22-29
 1999 Matanovich, T.
Lilien, G.L.
Rangaswamy, A.
8.
La era de la ingenieria de marketing. El "marketing conceptual" no sirve para seguir avanzando.
Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 16-18
 1998 Lilien, G.L.
Rangaswamy, A.
Matanovich, T.
9.
Using computers to realize joint gains in negotiations: Toward an "electronic bargaining table".
Management Science
1997 : AUG; VOL. 43:8, p. 1147-1163
 1997 Rangaswamy, A.
Shell, G. R.
10.
Brand equity and the extendibility of brand names
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 61-75
 1993 Rangaswamy, A.
Burke, R.
Oliva, T.
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