haku: @author Rao, V. R. / yhteensä: 13
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1.
Separierung der Allokations- und Informationsfunktion des Preises
Zeitschrift für Betriebswirtschaft
1997 : VOL. 67:12, p. 1285-1307
 1997 Sattler, H.
Rao, V. R.
2.
An empirical comparison of consumer-based measures of brand equity
Marketing Letters
1996 : JUL, VOL. 7:3, p. 237-247
 1996 Agarwal, M. K.
Rao, V. R.
3.
A balance model for evaluating firms for acquisition
Management Science
1991 : MAR, VOL. 37:3, p. 331-350
 1991 Rao, V. R.
Mahajan, V.
Varaiya, N. P.
4.
A balance model for evaluating firms for acquisition.
Management Science
1991 : MAR, VOL. 37:3, p. 331-349
 1991 Rao, V. R.
Mahajan, V.
Varaiya, N. P.
5.
Modeling the decision to add new products by channel intermediaries.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 81-88
 1989 Rao, V. R.
McLaughlin, E. W.
6.
Inferring competitive market structure based on a model of interpurchase intervals.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 55-72
 1988 Grover, R.
Rao, V. R.
7.
AHP design issues for large-scale systems.
Decision Sciences
1987 : WINTER, VOL. 18:1, p. 43-61
 1987 Weiss, E. N.
Rao, V. R.
8.
A bayesian approach to test market selection.
Management Science
1981 : Dec, Vol. 27:12, p. 1351-1369
 1981 Rao, V. R.
Winter, F. W.
9.
Inference of hierarchical choice processes from panel data.
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 85-96
 1981 Rao, V. R.
Sabavala, D. J.
10.
Books on quantitative methods for consumer research.
Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 198-210
 1980 Rao, V. R.
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