haku: @author Ratneshwar, S. / yhteensä: 6
viitteet: 1-6 / 6
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1.
Benefit silence and consumers' selective attention to product features
International Journal of Research in Marketing
1997 : JUL, VOL. 14:3, p. 245-260
 1997 Ratneshwar, S.
2.
The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 236-251
 1994 Pechmann, C.
Ratneshwar, S.
3.
Consumer Covariation Judgment: Theory or Data Driven?
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 373-386
 1992 Pechmann, C.
Ratneshwar, S.
4.
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 145-160
 1991 Pechmann, C.
Ratneshwar, S.
5.
The use of comparative advertising for brand positioning: association versus differentiation
Journal of Consumer Research
1991 : VOL. 18:2, p.145-160
 1991 Pechmann, C.
Ratneshwar, S.
6.
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 52-62
 1991 Ratneshwar, S.
Chaiken, S.
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